After you push an audience from Quick Audience to Baidu Marketing, you can run ad campaigns for that audience. Quick Audience then analyzes the effectiveness of these campaigns. You can view metrics for specific Baidu Marketing accounts, ad audiences, and ad orders, such as cost, impressions, cost per mille (CPM), clicks, click-through rate (CTR), and cost per click (CPC).
The analysis only covers ad campaigns for audiences that were pushed from Quick Audience to Baidu Marketing.
Go to Workspace > User Marketing > Ad Marketing > Baidu Marketing > Effectiveness Analysis to analyze the effectiveness of your ad campaigns, as shown in the following figure.
In the upper-right corner, select a time range, Baidu Marketing account, ad audience, and ad order. The corresponding key metrics and a line chart are then displayed. The metrics include cost, impressions, CPM, clicks, CTR, and CPC. The line chart displays only the metrics that you select.
The list at the bottom of the page shows the key metrics for each order within the selected range.