Ad Monitoring Data

Go to Media Backflow > Your Workspace > Report Analysis > Ad Monitoring Data. This page displays the ad data reports from Media Backflow monitoring, as shown in the following figure.

• Filter conditions

  • Report type:

    For each report type, you can select different metrics to display from the drop-down list:

    • Data report: As shown in the preceding figure, this report type provides a time-series graph. It displays impressions, clicks, unique impressions, unique clicks, and click-through rate (CTR).

    • Audience report: As shown in the following figure, this report type provides a operating system distribution graph. It displays impressions, clicks, unique impressions, and unique clicks.

  • Time dimension:

    You can make a selection only for time trend graphs:

    • View by day

    • View by hour

  • Query dimension: Select campaign group, channel, or campaign. These options are cascaded. By default, data for all campaign groups, channels, and campaigns is displayed. You can also select one or more specific items from the drop-down lists to filter the data.

  • Time filter: The default time range is the last 7 days, excluding the current day. You can select a continuous period of up to 180 days.

• Detailed data

  This section displays a table with detailed data based on the selected filter conditions.

  • If you set Report type to Data report and the Time dimension to day or hour, a pair of buttons appears in the upper-right corner of the Detailed data area. The buttons are labeled based on the report type and query dimension you select, such as Campaign Group-Date and Date-Campaign Group.

    • If you click Campaign Group-Date, the table first displays statistics by campaign group. An arrow icon appears next to each campaign group. Click the icon to view detailed data by date for that group.

    • If you click Date-Campaign Group, the table first displays statistics by date. An arrow icon appears next to each date. Click the icon to view detailed data by campaign group for that date.

  • When Report type is set to Audience report, Province and City buttons appear in the upper-right corner of the Detailed data area. Use these buttons to switch the statistic granularity of the table.

  • Click the Export button in the upper-right corner of the Detailed data area to export the table to a local file.