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Promotion QR Code

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This feature is available only to paid customers and is no longer sold to new customers.

Promotion QR codes are a key feature of the Social Interaction module. You can use them to analyze your promotion channels. A QR code with parameters lets you analyze users who scan the code, follow your account after scanning, or follow and then unfollow your account.

  • You can attach a specific reply to a QR code. The reply is sent automatically when the code is scanned. For example, you can create a unique QR code for each offline channel, such as an outlet, or for a specific promotion activity.

  • When a user scans the QR code for the first time, they are prompted to follow your official account. After following, they receive the first-time follow reply and the reply attached to the QR code. If the promotion QR code is set to block the first-time follow auto-reply, the user only receives the reply attached to that QR code after following.

  • On the QR code creation and editing pages, you can set tags to be automatically added when a user scans the code. You can configure different tags for new and existing followers.

  • When an existing follower scans the QR code, they receive the reply attached to it.

How to use promotion QR codes

  1. In the upper-left corner of the homepage, click Official Account. In the navigation pane on the left, select Promotion QR Code. The Promotion QR Code list page appears. See the following figure:

  2. Create a promotion QR code.

    1. In the upper-right corner of the Promotion QR Code page, click Create QR Code. The Create QR Code page opens. See the following figure:

    2. Enter a name for the QR code and set the reply content. The reply can be text, rich media, an image, a miniapp card, or a template message.

    3. Enter a description. As needed, check Automatically tag new followers, Automatically add WeChat tags to new followers, Automatically tag existing followers, and Automatically add WeChat tags to existing followers.

    4. Click OK to create the QR code. See the following figure:

      Note

      According to WeChat rules, you can create a maximum of 100,000 QR codes.

Promotion QR Code list

  • In the upper-left corner of the homepage, click Official Account. In the navigation pane on the left, select Promotion QR Code to view the list of promotion QR codes. This page displays basic information for each QR code, such as Name, Scene ID, Scans, Follows, and Creation Time. On this page, you can also create, search for, view, edit, and delete promotion QR codes.

  • By default, the QR codes are sorted by Creation Time in descending order. You can also sort them by Scans, Follows, and Creation Time. See the following figure:

Search, filter, edit, and view promotion QR codes

  1. Search and filter

    1. Basic search: Search for a promotion QR code by its name. Enter a keyword in the search box and click Search. See the following figure:

    2. Advanced filter: You can filter by Creation Time. Click Advanced Filter and select a time range to find QR codes created within that period. See the following figure:

  2. Edit, delete, view, and download

    1. On the right side of the Promotion QR Code page, click the Edit icon to edit a QR code. You can change its name, reply content, and description. See the following figure:

    2. On the right side of the Promotion QR Code page, click the Delete icon to delete a QR code. See the following figure:

    3. On the right side of the Promotion QR Code page, click the QR code icon to view the QR code. Click the Download icon to download it. Five sizes are available for download: 8 cm, 12 cm, 15 cm, 30 cm, and 50 cm. Select the size you need. See the following figures:

    4. Select the Embed Logo in QR Code option to embed your own logo and personalize the QR code. Click Add Image and select an image from the image library. Click OK. The selected image is added as the logo. Then, click Download to download the QR code. See the following figure:

Promotion QR Code details

On the Promotion QR Code page, click a QR code name to view its details. The details include key metrics (such as total scans, total follows, and total unfollows), a QR code trend graph, retention rate, and customer information. See the following figures:

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