Damengpan Push Overview

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You can push audience IDs to Damengpan to build an omnichannel consumer data asset for your brand. This lets you use your first-party audience in relevant marketing channels.

You can push six types of audience IDs: phone numbers, email addresses, IMEI, IDFA, Taobao IDs, and Taobao nicknames. If you use SHA256 encryption, you can only push phone numbers.

You can also sync these audience IDs to Data Bank to help build your brand's omnichannel consumer data asset.

The workflow to configure and use Damengpan Push is as follows:

  1. You can bind the Damengpan account.

    To sync pushes to Data Bank, first obtain a Data Bank token and then bind Data Bank.

  2. (Optional) Set the maximum number of concurrent pushes to Damengpan for the workspace. For more information, see Space System Settings.

  3. Configure the push for your audience.

  4. On the Push History page, check whether the push was successful.

  5. Log on to Damengpan and use the pushed data.