What are IP and PV?
IP (unique IP) measures the number of unique visitors. PV (Page View) measures the total number of times a page is accessed. The first metric focuses on people, while the second focuses on access counts.
PV (Page View)
Definition: The number of times a page is viewed or clicked. This is a core metric that measures how often users access website content.
Calculation:
Each time a user opens a page, the PV count increases by one.
Each time a user refreshes the same page, the PV count also increases by one.
PVs are cumulative. A single user can generate multiple PVs.
IP (Internet Protocol) - Unique IPs
Definition: The number of unique visitors who access a website within a specific time frame, typically 24 hours.
Calculation:
Statistics are based on the public IP addresses of visitors.
Within a single day, a single IP address is counted as one unique IP, regardless of how many pages are accessed or how many times those pages are viewed.
Only visitors from different IP addresses increase the unique IP count.
IP addresses are used to distinguish visitors based on their wide area network (WAN) IP addresses. This method is not a precise way to count individual people:
Multiple users, one IP: Multiple computers in an office or home that access the internet through the same router appear as a single public IP address. In this case, all their visits might be counted as only one unique IP.
One user, multiple IPs: If a user switches network environments within a day, such as from company Wi-Fi to a mobile 4G network, their visits might be counted as multiple unique IPs.