Single-application GEO brand diagnosis
This topic describes how to perform a single-app GEO brand diagnosis. You can complete the five-step configuration to run a diagnosis and view the GEO health report to learn about your brand's visibility and reputation in AI search.
Diagnosis process
Go to the feature page
Use either of the following methods:
Method 1: In the left-side navigation pane, choose Marketing > GEO Brand Diagnosis.
Method 2: On the left side of the AI Website Builder homepage, choose Marketing and Customer Acquisition > GEO Brand Monitoring. In One-time Monitoring, select the application instance that you want to monitor, and then click Start Monitoring.
Confirm the brand information and start the diagnosis
Click Start Diagnosis. The system guides you through a five-step smart configuration:
Based on the current application instance, the system automatically fills in the brand name, official website URL, and brand keywords. Review the information and adjust it if necessary.
Add three to five competing brands (including abbreviations or English names) to establish a comparison baseline.
The system automatically generates industry visibility questions to test how well the brand can be discovered passively.
The system automatically generates brand reputation questions to test how the brand is evaluated when it is asked about directly.
Select the AI engines that you want to scan, and then click Diagnose Now. The system runs the question tasks concurrently in the background. This takes about 20 minutes. You can leave the current page while the tasks continue to run.
When you return to the page, the system automatically displays the progress or results.
View the diagnostic report
After the diagnosis is complete, you can view the complete GEO health report, GEO performance information, and the questions and answers from simulated AI queries. The GEO health report contains the following modules:
Comprehensive Optimization Suggestions & Content Creation: Provides high-priority suggestions based on the data and an entry to the Content Creation tool. In the dialog box for the corresponding Content Creation feature, describe your requirements to add high-value content. For detailed instructions, see Content Management.
Core Data Overview:
Brand AI Mention Overview: Quantifies the brand's presence in AI search using four key data dimensions: brand mention rate, site citation rate, average mention ranking, and analyzed citation sources.
Competitor Analysis: Compares the mention-rate rankings of your application and competing brands for the same set of questions, so you can identify applications that occupy the AI cognitive niche.
Source Analysis: Uses a pie chart and a table to show the main information sources referenced by AI, helping you determine the social media platforms on which to publish content.
Detailed Insights:
AI Visibility Details: View the AI answer to each question. If the brand is not mentioned, the answer is marked Not Mentioned and lists the brands that the AI actually recommended, helping you identify where traffic is lost.
AI Brand Reputation Details: Shows the positive, neutral, and negative sentiment for each question and traces each result back to the original text, helping you locate the sources of negative reviews or verify the accuracy of positive citations.
If you update website content, adjust the brand description, or add articles after a diagnosis, click the Re-diagnose button in the upper-right corner to get the latest brand data.