GEO brand diagnosis
GEO Brand Diagnosis answers a key question: “Does AI recognize your brand?” It simulates real user questions to leading AI platforms and analyzes how often your brand is mentioned in AI search results, the sources cited, its strengths, and its risks. This helps you understand your brand's visibility and influence in the era of generative search.
What is GEO?
GEO (Generative Engine Optimization) is the optimization of generative engines. Generative engines are AI tools, such as Doubao and DeepSeek, that can hold conversations and provide direct answers. GEO Brand Diagnosis asks these AI tools questions as a real user would, helping you understand two aspects:
AI visibility: The system asks industry-related questions without mentioning your brand name, such as “What are some good AI website-building tools?”, and checks whether AI proactively mentions your brand in its answers. Results are either “Mentioned” or “Not mentioned.” Frequent mentions indicate high AI visibility in the industry.
AI brand reputation: The system asks about your brand by name, such as “How is Wanxiaozhi? Is it good?”, and checks how AI evaluates it. Results are classified as positive, neutral, or negative.
Billing information
The trial edition does not support GEO Brand Diagnosis. Upgrade to a higher edition.
A GEO diagnosis consumes inspiration points.
Prerequisites
Before you start GEO Brand Diagnosis, make sure that you meet the following requirements:
Use Wanxiaozhi to create and publish a website application.
Configure your website's robots.txt file to allow public crawling.
NoteIf your website uses strict anti-crawler blocking, AI cannot crawl and understand its core content, which affects diagnostic results. For configuration instructions, see SEO page diagnosis. As a best practice, explicitly allow mainstream AI crawlers.
Start a diagnosis
Log on to Wanxiaozhi. In the left-side navigation pane, choose to open the diagnostic page.
You can also open the application editor. In the left-side navigation pane, choose to open the same page.
After you click Start Diagnosis, the system guides you through five configuration steps:
Brand settings: Select your Wanxiaozhi application or enter a brand name directly. The system automatically populates the brand name, official website address, and brand keywords for you to review or adjust.
Include abbreviations, English names, and common misspellings in your brand keywords.
Peer brand monitoring: Add three to five peer brands for comparison. If you do not add any, the system automatically compares the brands identified during the diagnosis.
AI visibility questions: The system automatically generates questions that do not mention your brand, such as “How can I build a corporate website at low cost?”, to test whether AI can proactively discover your brand in industry-related queries. You can add questions or generate them again.
AI brand reputation questions: The system automatically generates questions that name your brand to assess how AI evaluates it. You can rewrite the questions based on how your customers actually ask them.
AI platforms: Select the AI platforms to assess (Leading international models, Baidu AI, DeepSeek, Doubao, and Zhipu GLM). You can select all platforms. (Recommended) Select at least three.
Click Diagnose Now. The system concurrently runs the questions in the background, which takes about 20 minutes. After submission, you can leave the page. When you return, the latest progress is displayed automatically.
View diagnostic results
After the diagnosis is complete, the results page displays a complete diagnostic report. At the top of the page, you can switch between an all-platform summary and data for an individual platform. The report includes the following content:
Comprehensive optimization suggestions
This section provides the highest-priority optimization suggestions based on diagnostic data and lists citations from key sources. Click Go to Content Creation to open Content Creation and add high-value content based on the suggestions.
Key metrics overview
Brand AI mention overview: Shows the brand mention rate, number of mentions, number of answer samples, and total number of AI citation sources.
Competitor analysis: Compares the mention rate and mention-count ranking of your brand and peer brands for the same set of questions.
Source analysis: Uses charts to show the source platforms that AI primarily refers to, such as Google, CSDN, and Baijiahao, together with their citation counts and the AI platforms they cover. This helps you determine where to publish content next.
Detailed insights
AI visibility details: View each brand's mentions, AI answers, and cited sources by question. If a brand is not mentioned, the report marks it as “Not mentioned” and lists the brands that AI actually recommends.
AI brand reputation details: View AI's positive, neutral, or negative assessment of the brand for each question, along with the rationale and the original answer for tracing.
If you update your website content, adjust the brand description, or add articles after a diagnosis, click Rediagnose in the upper-right corner of the diagnostic results page to get the latest brand data.
Diagnostic history
In the left-side navigation pane, choose , and then click Go to GEO Diagnostic History at the bottom of the page.
View historical diagnostic records in the record list. Each record displays the brand, diagnostic status, score, and diagnostic time.
Click View Details for a record to open its diagnostic report. If a diagnosis fails, you can start it again.