Media Placement Data

If you enable data backflow when placing ads with the Media Placement feature, corresponding data, such as impressions and clicks, will flow back.

To view the data backflow report for ads placed with the Media Placement feature, go to Media Backflow > your workspace > Report Analysis > Media Placement Data. The following figure shows an example.

• Filters:

  • Query dimension:

    • Ad Campaigns: Query by ad campaign.

    • Ad Orders: Query by ad order. One ad order is generated for each marketing placement.

  • Time dimension:

    • View by day: Data is aggregated daily.

    • View by week: Data is aggregated weekly. A week is from Sunday to Saturday.

    • View by month: Data is aggregated by calendar month.

  • Campaign selection: Filter by ad campaign.

  • Order selection: Filter by ad order. This filter is available only when the query dimension is Ad Orders.

  • Date range

• Trend analysis graph:

  • New impressions: Shows the number of new impressions returned by data backflow for the ad campaigns or orders that match the filter conditions.

  • New clicks: Shows the number of new clicks returned by data backflow for the ad campaigns or orders that match the filter conditions.

  • Resource usage: Shows the number of new billable resource items for the ad campaigns or orders that match the filter conditions.

• Report:

  • View by campaign/order: Displays the number of backflow impressions, backflow clicks, click-through rate (CTR), and resource usage by campaign or order.

  • View by time: Displays the number of backflow impressions, backflow clicks, CTR, and resource usage by the selected time dimension.

  • Click Download Report in the upper-right corner to download the currently displayed report.