Tencent Advertising Effect Analysis
The Tencent advertising push task has pushed the audience of Quick Audience to Tencent advertising. Later, when Tencent advertising advertises these audiences, Quick Audience can analyze the advertising marketing effect and view the specified Tencent advertising account number, advertising audience, advertising order cost, exposure number, click-through rate, click-through cost, and click-through cost.
Analyze only the marketing effect of advertising delivered to audience who are pushed from Quick Audience to Tencent advertising.
Choose Workspace> User Marketing > Advertising Marketing > Tencent Advertising > Effect Analysis to analyze the advertising effect, as shown in the following figure.
In the upper right corner, select the time period, Tencent ad account, ad audience, and ad order. The corresponding key item data and line chart are displayed below, including cost, number of exposures, thousands of exposure costs, number of clicks, click-through rate, and click-through cost. Only the selected key items are displayed in the line chart.
The list at the bottom of the page displays the key item data of each order within the selected range.