Social integration user guide

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The Salesforce social integration feature enables you to manage customer service chats from multiple Chinese channels—such as WeChat Official Accounts and WeChat mini programs—and customer service messages from WeCom—all in one place. It also allows flexible use of channel, customer, and chat data within the Salesforce Platform. Additionally, you can use Flow to automate marketing workflows for these Chinese channels.

To help you get started quickly, the Quick Start section guides you through essential configuration steps. After completing them, you can manage customer service sessions and workflows for Chinese channels in the Salesforce Platform and use the data to support valuable business scenarios.

Initialization configuration guide

Before using WeChat integration features, complete some initial setup. Follow the steps below to configure efficiently.

For a list of objects, see Social integration: CXG Conversation Object Reference.

Advanced configuration guide

If you have enabled CXG AI, use its capabilities to improve the efficiency of WeChat customer service sessions.

For details, see Salesforce on Alibaba Cloud: WeChat customer service auto-reply instructions.

If you serve your customers through multiple channels—such as WeChat, web, hotline, and email—we recommend using Omni-Channel to unify and streamline service across all channels.