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Instagram service overview

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Instagram Service in Chat App Message Service integrates Instagram messaging capabilities into your business systems through the Instagram Messaging API. You can use the service to connect with a large global user base on Instagram for customer service, conversion improvement, product showcase, and other scenarios.

Core capabilities

  • Direct messaging to followers: Reach brand followers and potential customers through an Instagram Professional Account.

  • Rich interaction formats: Use quick replies, button interactions, and other interaction methods to engage with users.

  • Young user demographic: Access a user base that includes a large number of users aged 18 to 35, which is relevant for fashion, beauty, and travel brands.

Prerequisites

Before you use Instagram Service, make sure that:

Navigate to the service page

Log on to the Chat App Message Service console. In the left-side navigation pane, choose Instant Message > Instagram to go to the Instagram service overview page.

The service overview page displays the core capabilities of Instagram Service and provides the following tabs:

  • Benefits: Displays the core benefits of Instagram Service.

  • Pricing: Provides a link to the pricing details page.

  • Documentation: Provides links to quick start, API integration, and FAQ documents.

    You can click Hide Service Introduction in the upper-right corner of the page to collapse the service introduction card. To expand the card again, click View Service Introduction.

Quick start

The Quick Start section on the service overview page describes the complete onboarding process for Instagram Service:

  1. Understand the service introduction: Learn the basic concepts and use cases of Instagram.

  2. Register an Instagram Professional Account: Register or select an existing Instagram Professional Account through the Meta embedded authorization.

  3. Authorize the Professional Account: Authorize your Instagram Professional Account to Chat App Message Service to establish the connection.

  4. Create message templates: Design message templates. The message content must comply with Meta's content policies and format requirements.

  5. Send a test: Within 24 hours, send a test message to a user who has added the Instagram account and verify that the message is delivered.

    Click the question mark icon next to a step name to go to the corresponding detailed operation document.

Manage send accounts

In the My Send accounts section on the service overview page, you can manage the Instagram send accounts that you have created.

Create a send account

  1. Click Create Send Account on the page.

  2. Follow the wizard to complete the account creation.

Search for a send account

  • Search by send account name: Enter an account name in the search box to quickly locate the target account.

  • Search by Page ID: Enter a Page ID in the search box to quickly locate the target account.

View send account information

The send account list displays the following information:

  • Send Account Name: the name of the send account.

  • Professional Account ID: the unique identifier of the Instagram Professional Account.

  • Space ID: the instance ID of the send account.

  • Available Templates: the number of templates available for sending under the current send account.

  • Remarks: the remarks filled in when the account is created (if any).

  • Account Status: the status of the send account.

    Click an account name to go to the account details page, where you can perform operations such as viewing the data dashboard, managing the Instagram Professional Account, managing message templates, sending messages, viewing data reports, and managing materials and variables.

Edit account information

  1. Click Edit on the right side of the account.

  2. Modify the following information:

    • Send Account Name: modify the display name of the account.

    • Remarks: modify or add account remarks.

  3. Click Save to save the changes.

Delete an account

  1. Click Delete on the right side of the account.

  2. Confirm the deletion in the dialog box that appears.

Important

Only accounts in the Unbound state can be deleted directly. For accounts in other states, contact technical support. Deleted accounts cannot be recovered. Proceed with caution.

References

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