User segmentation lets you divide users into different audience groups. You can define these groups based on conditions that specify users with certain features (who), the actions they performed (what), and the time period (when).
Mobile Analytics Service (MAS) enables you to create audience groups based on events. These audience groups can be directly invoked by components, such as Intelligent Delivery, or exported for use by other components.
Scenarios
You can filter for specific audience groups for precision marketing and personalized pushes. This helps you meet the diverse needs of your users.
You can analyze the data performance of a specific audience group directly in basic and advanced analysis features. This enables more fine-grained analysis for your operations and marketing efforts.