You can push audiences to the Ocean Engine marketing platform for advertising and marketing on Toutiao. When you use these audiences for your campaigns, data such as impressions, clicks, and costs is returned to Quick Audience for statistical analysis.
You can push audiences that you create, public audiences, and omnichannel audiences. The supported audience ID types are International Mobile Equipment Identity (IMEI) (original/MD5), identifier for advertisers (IDFA) (original/MD5), phone number (original/SHA256), and Open Anonymous Device Identifier (OAID) (original/MD5).
You can also add an Ocean Engine marketing action to an automated marketing task. For more information, see Automated Marketing.
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