Page SEO

To optimize your page SEO, focus on three key areas: SEO titles, SEO keywords, and page descriptions.

1. SEO titles

   • Purpose of the SEO title: The SEO title is displayed as the main title of your page in search engine results. For users, the title is the most direct way to understand a page's content. A good SEO title helps them quickly assess the page's relevance to their search query. The SEO title carries significant weight in SEO, so careful configuration is crucial.

   • Principles for setting the SEO title:

     • Your title should accurately and concisely describe the page's content. Avoid vague descriptions and keyword stuffing.

     • Ensure that every page on your site has a unique and specific title.

     • We recommend including keywords in your SEO title, with the core keyword appearing 1 to 3 times. The recommended length is 56 bytes or less (which accommodates about 28 Chinese characters). Use a space or a hyphen (-) as a separator. For more details, see the following table.

       Type	Description	Title format	Description	Example
       Home page	The entry point to the entire website.	Site Name/Brand Name - Home Page/Official Website/Slogan	The core term for this page type is the brand name or site name. Modifiers can include "Official Website", "Home Page", "Home", the website's slogan, or the parent brand name.	Youku Home Page Taobao - Find What You Love! JD.com - Authentic Products, Low Prices, Quality Assurance, Fast Delivery, Easy Shopping!
       List page	A page that displays a list of data or items.	List/Channel Name - Parent Channel (Optional) - Site Name	The core term for this page type is the content of the list or channel. Modifiers can include the site name and the parent channel. When used as a modifier, the site name must appear at the end.	Men's Channel - Vipshop Youku Finance - Youku
       Topic aggregation page	A collection of content organized around various aspects of a specific topic.	Topic - Attribute 1 - Attribute 2 - Site Name	The core term for this page type is the main topic. Modifiers can include attributes of the topic, the parent channel, and the site name. When used as a modifier, the site name must appear at the end.	Chengdu Travel Guide - Itineraries - Self-Guided Tours - Ctrip Travel
       Content page	A page with specific content, such as an article, a product detail page, or a video playback page.	Content Title - List/Channel Name (Optional) - Site Name	The core term for this page type is the main subject of the content, such as an article title, video name, or product/store name. Modifiers can include the parent channel and the site name. When used as a modifier, the site name must appear at the end.	Braised Pork Belly Recipe - Recipes - Xiangha.com Typhoon Talim, the 18th typhoon of the year, has formed and may become the strongest of the season! - China News

     • Do not use misleading titles, duplicate titles, or engage in keyword stuffing. Such practices can harm your page's ranking in search results.

     • Symbols in page titles must be used correctly. Use a - as the separator. Use 「」 or [ ] for brackets, and ensure they are used in pairs. Replace periods with a single space. If a page title is in Chinese, use Chinese punctuation. If it is in English, use English punctuation. Do not use emojis or add spaces around punctuation marks.

2. SEO keywords

   • SEO keywords help ensure page completeness and increase the keyword density in the page's code.

   • Principles for setting SEO keywords: We recommend that you set 3 to 5 keywords for each page and do not use too many. Choose root keywords, and ensure that a single keyword is not overly descriptive. Place core keywords at the beginning of the list. Separate multiple keywords with an English ,.

   Important

   The SEO keywords you set can appear as keywords in the search result summary. Using the same keywords on multiple pages can negatively impact your site's ranking. We recommend customizing the keywords for each page based on its unique content to ensure optimal indexing.

3. Page descriptions

   We recommend a page description length of around 60 to 70 characters. Place important information at the beginning. Mention your keywords 1 to 5 times, ensuring they are integrated naturally and the description accurately summarizes the page's content.

   Note

   To ensure the description is displayed completely in search results, we recommend keeping the length under 78 characters. Do not make it too short, as a well-written description helps with website indexing.

Site logos

• A site logo is a small icon that appears to the left of your search result entry in Baidu when users search for your site name. It helps increase your site's visibility and attract more users.

• How to get a site logo: Generally, a search engine automatically captures a site logo. You must wait until your website has achieved a certain level of indexing and authority before you can customize your site logo on platforms like Baidu Search Console. Clear images that meet the search engine's specifications for size and dimensions are more likely to be captured as the site logo.

  Note

  Baidu search engine specifications: The image size must be under 200 KB. The dimensions are 121x75 pixels for PC and 200x133 pixels for mobile. For more information, see Baidu Site Logo Review Principles.