PUSH marketing integrates with the Umeng U-Push platform. This integration lets you send scheduled or real-time push messages to selected audiences. You can create PUSH marketing tasks to send personalized push messages to your app users, which helps increase user engagement and boost your app's activity.
You can specify an audience that you created, a public audience, or an omnichannel audience. You can also specify the audience by uploading an audience list file. The file must use one of the supported ID types.
The supported ID types are:
For iOS PUSH applications: identifier for advertisers (IDFA).
For Android PUSH applications: International Mobile Equipment Identity (IMEI) or Open Anonymous Device Identifier (OAID).
Before creating your first PUSH task, add a Umeng Push account and configure the Umeng PUSH application interface. For more information about binding a Umeng PUSH account, see Account Authorization. The Umeng PUSH application interface is configured by an organization administrator. For more information, see Create PUSH API.