General

Customer profile

Haier organizes its business into "micro" and "individualized" units, requiring a technical architecture designed around this structure. A "mobile middle platform" centrally manages development and updates across business lines, with the scalability to integrate additional services and build an ecosystem.

Project background

Driven by user experience, Haier is promoting cross-domain ecological empowerment to help internal teams quickly incubate new businesses in smart manufacturing, smart hardware, and smart education.

A key challenge was keeping business modules fully isolated while supporting collaborative development with high concurrency. Haier needed a "mobile middle platform" technology to meet both requirements.

Solution

With mPaaS, each business module can be developed, tested, and published independently. Resources and code for each module are fully separated, while core services such as logging, storage, and data synchronization are centrally maintained. This improves development efficiency and makes the client-side architecture more open and flexible.

Customer value

mPaaS provided Haier with a "mobile middle platform." Using the unified client development framework, Haier meets the collaborative development needs of multiple internal teams. The modular architecture supports horizontal business expansion with unified module access.

mPaaS enabled dynamic updates and publishing on mobile clients. With mPaaS H5 and miniapp containers, Haier built a true "mobile front-end" where each business module can be updated and published independently, making online services more flexible and open.

mPaaS improved app performance and real-time monitoring. Offline packages and hotpatching significantly boost performance, reducing the component crash rate to 0.05% or less. The gateway and mobile analytics features provide end-to-end monitoring, achieving 99.99% gateway availability.

Customer profile

Laoyou Live is a live streaming platform for middle-aged and older adults, offering a KTV-style atmosphere and classic songs. Users interact in real time through gift-giving and self-expression.

Project background

• The Laoyou Live app has 400,000 to 500,000 daily active users, mostly in third and fourth-tier cities using low to mid-range devices. Performance issues such as crashes and stuttering needed to be accurately identified and quickly resolved.

• Before adopting mPaaS, Laoyou Live used a competitor's product for performance monitoring. That product could not fully record or accurately locate crash and stuttering issues, preventing the development team from resolving them efficiently.

Solution

• Basic analysis: Monitors app operational data, including daily active users, new users, usage duration, user retention, page analysis, and access paths.

• Advanced analysis: Provides flexible multidimensional analysis and hotpatching reports with insights into hotpatching and rollbacks to support business growth.

• App Performance Analytics: Monitors crashes, freezes, and stuttering. When a performance issue occurs on the client, the mobile analytics service provides real-time statistical data.

• Log Management: Supports real-time log searches by keyword and server-side switches to control client-side log reporting logic in real time.

Customer value

mPaaS greatly improved app O&M efficiency. With the performance monitoring of mPaaS Mobile Analysis Service (MAS), the development team can quickly locate and resolve performance issues reported by end users.

mPaaS ensured app stability. The mPaaS container capabilities provide excellent adaptation and compatibility, especially for the complex range of Android models and systems. Combined with performance monitoring, this meets the development team's requirement for reliable service protection.

Customer profile

Energy Monster is a public smart hardware company that offers innovative shared charging products. The company uses a network of energy sources and smart hardware, combined with IoT big data, to serve users and merchants.

Project background

As a shared power bank provider, Energy Monster must ensure offline service stability. The top priority is the QR code recognition rate on its devices. The company needed to improve offline scanning performance so users could scan and start charging immediately.

Solution

Customer value

Energy Monster integrated Alipay's native QR code scanning component to optimize scanning efficiency. The component inherits Alipay's scanning capabilities and ranks among the best in the industry for recognition rate, speed, and fault tolerance. It handles challenging conditions such as reflection, damage, and blur on offline QR codes.

The solution monitors user scanning efficiency in real time to ensure business stability. Combined with the mobile analytics component, it tracks user behavior across dimensions such as open rate, crash rate, and usage duration, helping improve the business experience and increase user retention.

Customer profile

Coca-Cola is the best-selling beverage in the Chinese market, holding a 9% share of the soft drink market and a 33% share of the carbonated drink market. The company has long owned three of the four most famous carbonated drink brands in China and currently has tens of thousands of sales representatives nationwide.

Project background

• Coca-Cola's business model relies heavily on offline distribution. Sales channels such as offline outlets and vending machines are managed manually by sales representatives. Previously, outlet visits and shelf inspections were tracked individually, making it difficult to ensure efficiency and accuracy.

• Coca-Cola needed to centrally manage the efficiency and quality of representatives' visits, and to track and receive feedback on demand.

Solution

The mobile app serves as a unified portal for internal collaboration. It assigns regions and outlets to representatives, provides visit routes and category listing requirements, and manages on-site check-ins, photo capture, order placement, and visit summaries online.

Customer value

The solution improved collaboration efficiency. Sales representatives use the app to update and track the status of offline outlets and place orders in real time. The mPaaS mobile gateway ensures smooth online services, enabling tens of thousands of representatives to collaborate from anywhere.

The solution provides comprehensive monitoring of app operational data. Using mPaaS mobile analytics, the app collects operational data and monitors performance and business feedback, providing a data source to support business growth.

Customer profile

RELX holds a 68.8% market share in the e-cigarette industry. Although it leads the market, the company focuses on long-term, healthy, and sustainable development rather than market share alone.

The key challenge is enabling consumers to quickly trace product origin and verify authenticity. An app-based "scan-to-verify" approach became the core solution.

Project background

As online and offline distribution grew rapidly, RELX needed a complete product traceability solution to let consumers verify product authenticity anytime, anywhere.

RELX adopted mPaaS and integrated Alipay's scanning capability, which supports barcodes and QR codes across various scenarios.

Solution

Customer value

The solution delivers superior scanning performance for reliable product traceability. The component inherits Alipay's scanning capabilities and ranks among the best in the industry for recognition rate, speed, and fault tolerance. It handles challenging scenarios for RELX's barcodes and QR codes, which can be small, reflective, or affected by glare.

RELX also developed an internal collaboration app based on mPaaS. Using the unified client development framework, the RELX team quickly built an app that assists outlet employees with daily collaboration and business coordination. In the future, RELX's consumer-facing app will also be rebuilt using mPaaS.