This topic describes the features, applicable scenarios, and integration methods of the LINE channel. It helps you efficiently integrate LINE with Chat App Message Service to send messages quickly and expand your business.
Overview
LINE is the leading instant messaging app in Asia, with more than 200 million monthly active users. It dominates markets such as Japan, Thailand, Taiwan (China), and Indonesia. After you integrate the LINE channel with Chat App Message Service, you can use the LOA messaging capability of a LINE Official Account to send text, images, videos, audio, and rich media template messages to users for marketing, customer service, and community operation.
Benefits
Benefit | Description |
Coverage of core Asian markets | LINE has extremely high user penetration in markets such as Japan, Thailand, and Taiwan (China). It is the preferred channel for reaching Asian users. |
Official account system | Based on the LINE Official Account, the channel supports enterprise verification, brand presentation, and user subscription, which improves brand credibility. |
Rich message types | Supports text, image, video, and audio messages, as well as interactive template messages such as buttons and carousels, to meet a variety of scenarios. |
Flexible sending modes | Supports single sending, batch sending, and broadcast messages. You can choose immediate sending or scheduled sending based on your needs. |
Group messaging | Supports sending messages to LINE groups that the bot has joined, which is suitable for community operation and event notifications. |
Typical scenarios
Scenario | Description |
Marketing | Send marketing content such as promotional campaigns and new product launches to all friends through broadcast messages. |
Customer service | Send service messages such as order notifications, shipping updates, and appointment reminders to specified users. |
Community operation | Send event announcements and community interaction content to LINE groups that the bot has joined. |
User engagement | Combine template messages and interactive buttons to guide users through registration, ordering, feedback, and other actions. |
Considerations
LINE Official Account provides three plans (Free, Light, and Standard). Different plans have different monthly message quotas. Choose a plan that matches your business scale and purchase it on the LINE official website.
Before you send a message to a user, the user must add your LINE Official Account as a friend, or your bot must be in the target group. If a user who has not added you as a friend sends you a message, you can reply within 7 days.
The LINE platform has content compliance requirements. Follow the official LINE rules and do not send non-compliant content.
Integrate the LINE channel
Register an Alibaba Cloud account and complete real-name verification.
Activate Chat App Message Service.
Create a LINE channel in the Chat App Message Service console. For more information, see Create and manage a LINE channel.
Register a LINE Official Account, complete authorization, and configure the webhook. For more information, see LINE Official Account authorization.